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Website store locator software breakdown

author Bella Rich, April 27th, 2016

The availability of store locators on websites can be split into the following categories. We've ordered them in terms of their sophistication, cross platform connectivity and features:

Commercial Store Locator service such as the one provided by Store Locator Widgets

As our core product and primary development focus for a number of years, Store Locator Widgets is a state of the art Store Locator service which is designed to run on any kind of website, CMS or online store platform. It is appropriate for use by companies with as few as a single store location up to large companies with tens of thousands of locations globally. It's been thoroughly tested on every platform and is continuously kept up to date as the mapping and device industry develop and is compatible and directly integrates with every major mobile platform from Android to Apple iOS.

Developed by a major retailer by an inhouse development team

Almost all major retailers (such as Walmart) will have recognised the critical nature of allowing customers to find their closest store location and will have deployed a Store Locator for their website some ago. Some of these are based on old technologies and have not been updated to provide services such as directions, native mobile Maps integration.

Simple address only lookup (no interactive mapping or directions provided)

A number of legacy store locator services and older address lookup services only offer the opportunity for a customer to enter a zip code, postcode or address and then the locator provides the address of the closest store. This is the bare minimum for any location service from a customer perspective but it's by no means a satisfactory solution

List of addresses only

The website presents a list of addresses which the customer must read through and work out which is closest to their physical location.

No store locations provided

The worst case scenario and one which will assuredly result in lost sales as customers visit a company website and are unable to find their closest location that sells their product or service.


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