A Bullseye Locations alternative without the enterprise price tag
Bullseye is a mature dealer locator with a deep feature set, priced for manufacturers. Store Locator Widgets gives most businesses the features they need, with unlimited filters, reviews and APIs, from $19 a month with map usage included.
No credit card required · Free migration help from Bullseye
Source: bullseyelocations.com/pricing and our pricing, November 2026.
What is Bullseye Locations?
Bullseye Locations is a long-established store and dealer locator that sells mainly to manufacturers, with customers in building materials and HVAC. It describes itself as API-first, offers phone support, and its higher plans add lead management, local SEO pages, CRM integration and territory search.
Pricing starts at $89 a month for the Search plan, which includes unlimited locations but only two category filters. Unlimited categories, the API, reviews, events and Google Analytics integration come with the Find plan at $225 a month, and lead management and local pages sit on Connect and Enterprise plans priced by quote. Mapping is billed separately: you either use your own Google or Mapbox key or pay Bullseye at the providers' rates.
Store Locator Widgets covers the core of what most businesses use Bullseye for, including filters, reviews, analytics, APIs, submission forms and multi-language, at a fraction of the price, with ExpressMaps included on every plan.
If you need managed local SEO pages, CRM lead routing or a custom build, Bullseye's higher tiers are designed for that. If you need a capable, well-supported locator without an enterprise budget, we are the stronger fit.
Store Locator Widgets vs Bullseye Locations
Side by side, based on each product's published plans and features.
| Feature | Store Locator Widgets | Bullseye Locations |
|---|---|---|
| Free trial | 14 days, fully featured, no credit card | 14 days |
| Entry price | $19/month | $89/month (Search) |
| Category filters | Unlimited on every plan | 2 on Search; unlimited from Find ($225) |
| Mapping | ExpressMaps (OpenStreetMap) included with no API key; Google Maps and Mapbox with your own key | Google Maps or Mapbox, with your own key or billed separately |
| Ratings and reviews | Built in on all plans, with moderation | From Find ($225) |
| APIs | Location management, location search and JavaScript APIs | From Find ($225) |
| Location submission form | Yes — embed a form so retailers submit and later edit their own listings, with your approval | Not listed |
| Analytics | Search analytics from Premium; click tracking from Professional | Google Analytics integration from Find |
| Lead capture and local SEO pages | Lead forms via custom fields and the layout editor | From Connect (quote) |
| Support | 24x7 live chat on every plan | Phone, knowledge base and contact form |
No credit card required · Set up in under 5 minutes
Why teams move from Bullseye to us
Filter by product, brand or service on every plan, rather than two categories until you upgrade to $225 a month.
No separate mapping subscription and no API key to manage: ExpressMaps is part of every plan.
Ratings and reviews are included on every plan, with full moderation.
Live chat 24x7, with knowledgeable replies typically in under a minute.
Switch from Bullseye without the headache
We move your locations, custom fields, filters and settings across for you, with no downtime, no data loss and no charge.
Fourteen days, fully featured, no credit card needed.
Mention it in chat or onboarding and we will take it from there.
Locations, custom fields, filters and settings moved across and checked with you before you go live.
Bullseye Locations vs Store Locator Widgets
For unlimited filters, reviews and an API, Bullseye's Find plan is $225 a month before mapping costs. Our Premium plan is $39 a month for up to 1,000 locations and Professional is $79 for up to 10,000, with ExpressMaps included.
We focus on the locator itself rather than managed local pages. If hosted city and location pages are central to your plan, Bullseye's Connect tier is designed for that.
Yes. Export your locations and we will import them with your categories and custom fields at no cost.
Yes: location management, location search and a JavaScript API for controlling the locator on your page.
Competitor details were checked against each vendor’s own website and public review listings in November 2026. Features and pricing change, so check the current details on each vendor’s site before you decide.
Get a dealer locator without the enterprise bill
Fully featured 14-day trial. No credit card. We'll migrate your Bullseye data for you.