> Advanced Topics > Using HTML embed code parameters to alter store locator software behavior
The HTML Embed code is the piece of HTML which is added to your web page to display your store locator. You can add additional parameters to this embed code to configure certain aspects of the locator such as it's initial starting position and zoom level, to preset or hide Filters and Categories and also to conduct an initial address search.
To add a parameter, you will need to edit the embed code on your web page. For example, to add the 'data-address' parameter, you would add the following in bold: